3. Marketing for Design Businesses

I often hear the following from prospective students:

• Marketing is scary.
• I’m just not good at it.
• It’s too hard.
• I’d rather go work for someone else so I don’t have to be responsible for getting clients and exposing my talent to potential clients. 

Can you relate to any of the statements above? Want some good news?

• Marketing is fun.
• Marketing is teachable.
• Marketing gets you clients.
• Marketing keeps your business going and going.
• Marketing is the juicy stuff that will launch your career.
• Marketing is something you CAN do.

What will you learn?

• marketing vs. sales
• your website and online portfolio = credibility
• Google reviews – how to get them
• your “about” page
• SEO – search engine optimization
• more obvious social media platforms – instagram, facebook, and tik tok
• less obvious social media platforms – houzz, yelp, and behance
• getting press – magazines, blogs, and social shout-outs
• and plenty more!

You’ll go from YUCK, I have to market my business to YAY, marketing is the sweet and easy stuff that brings me clients!